I had never used bareMinerals products before, so I had no clue how I would feel about this eyeliner. I know they are proud of their minimal coverage foundation and the shake shake tap of the brush or whatever. On to the eyeliner... it was a creamy, smooth application that really impressed me! It gave really good coverage and lasted ALL DAY. They name this eyeliner very accurately. Like a few of the past products I have tried during this feature, this eyeliner has no parabens or sulfates or any of that bad junk! Now I won't think twice about trying more bareMinerals products.